About.

It all begins with an idea…

I'm Shantell Cruz, a queer latina concert and portrait photographer based in Los Angeles. My journey began with early experiences at my father's box office in New Jersey, where I discovered the profound impact of music and live performances. These moments ignited my love for visual storytelling, leading me to capture artists in their true element.

Through my lens, I unveil raw emotions, electrifying energy, and authentic connections between artists and audiences. My work showcases the transformative power of music, uniting people of different backgrounds and beliefs. In my free time, I explore Los Angeles, capturing its unique sparkle and essence.

My commitment to inclusivity and diversity shines through every frame. I encourage individuals to embrace their identities and celebrate their uniqueness. Through my photography, I invite you to experience the magic of music and the beauty of human diversity.

My Mission

It’s simple: I’m here to capture the heart and soul of artists like you. Through bold, vibrant photography, I bring your creative energy to life in a way that feels real and powerful. I make the process seamless and fun, so you can focus on what you do best—connecting with your audience and sharing your art with the world. Let’s create something amazing together.